Why we need a packaging?
I believe at the very beginning is to protect the item inside, or hold smaller pieces together.
Later more people know how to produce the item inside, they make a different print/color/image/shape, here I call it brand identity to separate each other.
This in toy packaging show as:
1. Larger, but more flat. When sell in the store they can have more chance to be seen.
2. Color bringer mean more "happy", which are most toy's "job"
But if the toy I design is a new concept that still not that popular in the market, and it may no longer mainly sell in the store?
What is the trend in the further?
- Recycle
- Minimums waste
- Online store
- global Shipping
- Digital / Smart / Data/ Plug-in and app support
For this I'm start to looking for
- Online sell website
- App support store
- Shipping packaging
For smart toy with app plug-in, their function will unlock the limit, just like a smart phone, instead of communication, this smart toy's job is eduction and be a good friend, with positive character.
No comments:
Post a Comment